Aim for Growth – not just survival

Adoption of cloud computing technology can help businesses free up some of their financial resources and be better positioned to grow.

Growth plans shouldn’t be put on the backburner despite a difficult economy, according to computing firm Qubic. Instead, they should employ much smarter IT strategies that will help them to enhance performance and innovation.

With the Bank of England already announcing a lower growth forecast coming close to zero % from about 0.8% as predicted in May, businesses are finding it increasingly difficult to cut costs to stay competitive in the challenging business environment.

The business experience during the recession depends on the sector, capitalisation, investment and protective actions taken. The need to reduce costs and to maximise productivity has been a positive outcome and those that have trimmed their cost base and continued investment, will come through the recession well placed to grow market share.

Cloud computing is a solution for businesses aiming for growth, even in a difficult business environment. It offers a host of business models that companies can adopt depending on their IT needs and thus eliminate the need for IT investment running to thousands of pounds.

Source: Comms Business magazine. October 2012